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Digital Running Club » Columns, Running Mishaps » Win a week’s worth of socks!

Win a week’s worth of socks!

I have a problem. It’s a sock monster. For years, I’ve worn thin polyester and nylon socks that are foot specific. Each sock has a little ‘L’ or a little ‘R’ that informs my cobwebbed early morning brain which foot I need to slide it on before I head out for a run. Sadly, the sock monster that lives in my clothes dryer only likes the left footed socks.

One early morning last month, I was digging through my laundry with great frustration as I pulled sock after sock out of the basket, only to find a little ‘R’ printed on the top. I finally gave up and grabbed a sample of New Balance socks that were sitting new in their package on my dresser. I was relieved to see that there were no letters printed on the socks, but I was dubious of their cottony softness. I envisioned them as soaked, blister-inducing messes 7 miles into my long run, but I was in a hurry so I slipped them and my shoes on and headed out the door.

12 miles later, the socks were still cottony soft and just as dry as my tried and true polyester socks. I thought “soft” and “dry” were mutually exclusive terms when it came to socks, so I was impressed. It turns out that these New Balance socks with COOLMAX fabric technology actually remain dryer than polyester and nylon socks! Most runners are familiar with COOLMAX fabrics in their shirts, but apparently the technology works wonders in socks as well.

If you live in Texas, you can find New Balance Socks with COOLMAX fabric technology at your local Academy Sports and Outdoors location. If you head over to, you can find the nearest location (or find out how to have them shipped to you). Alternatively, you can get your own week’s worth of these awesome socks absolutely free by entering our contest.


On our homepage, you’ll find the three most popular articles on the site listed in the “Popular Reading” section, but can you guess which two articles round out the top 5? Explore the site and leave a comment on this article about which two articles you think occupy the #4 and 5# positions on the popularity chart. If you guess (it doesn’t have to be right), you’ll be entered into the drawing for 6 pairs of New Balance Socks with COOLMAX fabric technology. If one of your guesses matches one of the two correct answers, you’ll get 2 entries. If you correctly guess both answers, you’ll get 3 entries in the drawing. If you guess both in the correct order (ie. your #4 and #5 match the correct #4 and #5 exactly), then you get 5 entries into the drawing! Be sure to leave a valid email address with your comment so we can contact you if you win. You can achieve bonus entries by tweeting about the contest. One tweet gets you two entries. Be sure to include @digitalrunning in your tweet so we can track it. The contest ends at Noon ET on September 3rd. The winner will be chosen randomly from all valid entries.

You can learn more about socks featuring COOLMAX fabric technology at If you have any questions about the contest, please contact us. Good luck!

Written by

Brian Darrow is a running coach in St. Petersburg, FL who specializes in online coaching for beginners. Follow him at

Filed under: Columns, Running Mishaps · Tags:

2 Responses to "Win a week’s worth of socks!"

  1. OK, I’ll take a guess .. “How to Eat Healthy while Traveling” and “Ask the Experts: What’s a Fartlek?”

  2. Julie says:

    My guess are #4 Shin Splints and #5 A Runner’s Introduction to Yoga. I also sent out a tweet about the contest.

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